Thanks for commenting :-)
Surely, for most business tweeters, the ideal is a balance of most these things. And for instance, I don't really like following companies, so I tend not to follow them back. If you're Tweeting someone else's content, the key is getting in their early before it's gone viral and everyone's Tweeting it. Without giving any thought to substance.
Any thoughts on effectiveness of tweeting takeaways from conferences and networking events with hashtags?. ET that focuses on digital marketing topics. Software like Studies and Rafflecopter make it simple to run a contest. Is building relationships with social media influencers one of your goals? Make sure your video is either very informative or very entertaining. Check out 41 Places to Find Free Images Online That You Will Actually Want to Use.). That's why when I see Tweets like, "omg im so ill today #cold" I get so annoyed. In addition to review sites and your actual website, post positive reviews to Twitter. Each year we tweet nearly 200 billion times. What can your business share that would benefit your audience? Your best bet is to Tweet amazing content you've created yourself. This exchange, for example, should win some kind of joint prize: It would also be confusing for users/followers. Whenever someone mentions your business or employees, respond to the tweet and take the extra step to retweet it. I keep being told I should switch to Hootsuite but Tweetdeck works for me (most of the time). and ‘Five Ways You Will Lose Your Likes’. Where was your first kiss? The retweeter/replyer:Some people dont post anything new, but simply retweet stuff they find interresting and reply to people mentioning them or have a question in the domain of the poster. At this point, you probably need no convincing that Twitter is an effective marketing tool for business. Okay, despite my criticism of this (but then, you don’t only retweet, do you? If you're Tweeting someone else's content, the key is getting in their early before it's gone viral and everyone's Tweeting it.. It comes as no surprise that 97% of shoppers say reviews influence buying decisions. Yet what amazes me, is that these people have lots of followers. A Complete Guide to Branding an Online Store Perfectly, 5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned). But – what are you asking and how are you asking it? The dreadful band Nikelback (fed up of being ridiculed) started hunting down their naysayers and having a go at them. Admit to mistakes you’ve made and how they’ve shaped (or will shape) your future actions. This strategy is about throwing sh*t against the wall and see what sticks. Hashtags don’t have to be boring, and they don’t have to just be about your brand.
Taco Bell did some great ones when they started being silly with customers. One tip though: when you’re Tweeting about the world around you, try to make sure that most people will be able to relate to the Tweet. Each of the ideas I’ve shared here falls under one of those categories. Posting only relevant tweets. And sometimes, those humans just … When starting to use Twitter for business, posting 15 tweets a day can be intense. The reason Twitter's there is for people's wit to come through.. Automate Your Tweet Schedule. Your company’s probably on Twitter already, right? Be responsive to mentions and switch to Direct Messages to resolve complex issues. Don’t be afraid to test out new tweet ideas and then monitor your Twitter analytics to see if your strategy is helping or hurting growth. At the same time though, don't follow everyone that follows you. This makes it hard to get your messages to stick and make an impact. They seem to have stopped now. Your best bet is to Tweet amazing content you've created yourself. Yes Amy! For the love of God I can't figure out why people won't use the gosh darned hashtag! The only possibility of you getting away with this is if you’re a massive brand. Whatever you do, don't give in and buy followers.I have outlined a couple of tips in my comment just above though.With tracking - I still use Tweetdeck. Note: when people mention you, they might not necessarily use your Twitter handle.
Great one. Do you always use @replies or do you sometimes add a period before so that they are regular tweets? This merely means that some tweet ideas will come from you when you want to start, or lead, the conversation (hoping that someone will respond to you), the other string of ideas … Here’s a batch of gems we mined from Twitter to help you kick off the weekend on the right foot, in 140 characters or fewer each. Tweeting 30+ times a day, without thinking about what you're tweeting, won't win you many genuine followers.And this; "This strategy is about throwing sh*t against the wall and see what sticks. Leverage the power of ads. I do, anyway. Tweet Your Blogs There were lots of good ideas in there. The best way to follow Twitter chats is with a site like TweetChat or TweetDeck. You need to be social, and talking about something that only you find funny and/or can relate to, isn’t very sociable. Make a list of influencers that your brand would benefit from working with, and begin regularly interacting with them: thoughtfully comment on their comment and retweet it when appropriate.
I have seen people tweeting 30+ times a day. There’s a great list here compiled of the ‘top 50 jokes’. Are you debating whether your small business should invest time on Twitter? Thanks for commenting :-)Surely, for most business tweeters, the ideal is a balance of most these things. Will try different approaches. Yes I know; this is pretty obvious. Type a message into the ''What are you doing?’’ box. Another option is to ask followers to choose between two things. Check your @mentions and... Retweet. Both in the way you ask the question, and the sort of response you command. Studies have shown that consumers are more likely to buy from transparent companies and more willing to give transparent companies second chances after a bad experience. Share “behind-the-scenes” content . For the love of God I can't figure out why people won't use the gosh darned hashtag! Needless to say, if a customer asks a question, you should answer it. Do we let him continue with that account and open another Tiwtter account that is more "whole company" oriented?
What's your take on multiple Twitter accounts for one company?
A comprehensive list that everyone can use, whether it be for personal or for business. To maintain your brand’s reputation, it’s essential to respond politely and promptly to complaints. When people visit your profile, the pinned Tweet is the first thing they see, regardless of when you Tweeted it. Do you always use @replies or do you sometimes add a period before so that they are regular tweets? Monitor your competition. Perhaps you’ll believe the 400,000+ followers of this Twitter account. Some of my favorites include: Tweet a behind-the-scenes shot from your business Tell a joke with a tweet Tweet interesting stats from your industry Tweet a review of a product you use Funny one-liners. Growing your following is not easy - unless you're already a massive brand. Often only 20%-30% is relevant. The key to making fill-in-the-blank tweets work for your company is to make them relatable to your followers’ interests.
I think the problem is that you're focusing too much on the financial benefits of social networks. To join a Twitter chat, you just need to know the hashtag being used (every Twitter chat has its own hashtag). Getting your brand associated with and recognised for a cool and unusual hashtag is a fantastic way of creating a real social media buzz around your brand. This just turns useful information into spam imo. Not to be afraid of following people. "
I don't think they have a strategy. . But thankfully, there are social media tools to make it easier. These are the only 85 that matter. Do you have any tips how to increase that audience? http://trendsmap.com/ is a great way to find trending hashtags based on geographical location. Or maybe you’re a local business, and you have a neighboring store who is holding a charity event – chances are that the people who frequent your business would also be familiar with your neighbors so it would make total sense to help promote it. Get live page metrics right in your Chrome browser. Something like; “Stuck for ideas for the office Christmas party – does anyone have a good one?” Or, “Big debate in the office: Domino’s or Pizza Hut. That's why when I see Tweets like, "omg im so ill today #cold" I get so annoyed. For example, a shoe company could post a video of a charity giving out shoes to poor in third world countries – while it has nothing to do with their actual business, it’s still on brand. Note: Many small businesses use their business name for the account and a personal photo for the profile photo.This adds a personal touch to your Twitter account. It’s quick, easy, and requires almost no creative thinking on your part. And, we only have 140 characters to play with, so this isn’t the time to be asking for essay answers. Just make sure you include an enticing description of your picture – remember that people won’t be able to see the image while they browse Twitter, so you need to give them a very good reason to click on your link. It all depends on the business goals of the company behind it. Doing the majority of these things in isolation aren't likely to get anyone very far.
In response to this though; "Yet what amazes me, is that these people have lots of followers. " The question is, what should you be tweeting to make your social media venture a fruitful one? A lot of bots spit them out at regular intervals and many of those types of accounts are quite spammy. In more than one instance, according to Business Insider, stories have popped up on a Twitter feed before appearing on … REI could schedule out weekly tweets promoting that single blog post (with slightly different messaging each time) throughout an entire year. Earlier this year hotel chain Best Western decided to adopt the use of the hashtag #cheerup.
I agree with David; don't start a new account - you'll essentially be starting from scratch.
I'd say either reeducate the person in control of the account, or, simply hand over control to somebody else. A restaurant could tweet something as simple: Reviews are so important for our business! Their 'strategy', if any, is most likely just to be really, really, active. Please keep your comments TAGFEE by following the community etiquette. The average lifespan of one tweet is only about 18 minutes. Show the human side of your brand with thoughtful well wishes for the holidays, expressions of gratitude on Thanksgiving, national pride on the Fourth of July, etc. Just spend loaaads of time on Twitter interacting. Many of those people reported they do not understand the value of twitter and especially how it can help their business. Tweets don’t only have to link back to a specific blog post. Don’t be afraid to test out new tweet ideas and then monitor your Twitter analytics to see if your strategy is helping or hurting growth. Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. For example, let’s say REI publishes a blog post on supplies you need to bring when backpacking – that’s the kind of article that will be perpetually relevant. Read on for 21 things to tweet from a business or brand account. Then, when you’re ready to ask for something from them (whether you’re offering to pay or not), your request is much more likely to get attention – your business won’t be a stranger, but someone the influencer has begun to form a relationship with. 14 Fabulous Tweet Ideas For Small Businesses 1. It’d mean so much to us! Broaden your SEO knowledge with resources for all skill levels. Build your brand awareness and grow your business by building a strong organic following. We all need a little bit of inspiration sometimes, so sharing something thought-provoking not only makes for a great tweet but has a high chance of being retweeted too. Whenever your business earns press coverage, an award or recognition of any kind, make sure to tweet it out. Do you wonder how Twitter can help your business? Those tweets hit a nerve, and you should talk more about those topics. My company is totally struggling with Twitter right now, mostly because one particular individual has made the company's Twitter account synonymous with his own personal brand, rather than the company as a whole.The Tweets, consequently, are all geared towards buiding up his own personal brand, not towards speaking to the company brand. It takes time. Run a Twitter poll. Try participating in trending topics or try to get your own topic to trend that you feel can help your business. And not just on the first day – make sure you schedule out follow-up tweets, especially if it’s a piece of evergreen content that’s performing well. I also make a lot of use of lists in Twitter; it just makes it easier to track what people I really want to talk to are saying. Discover and prioritize the best keywords for your site. Ideally it should be both. You do not want to turn people off with crude humor, especially if you are representing a business or brand. In my opinion, inspirational quotes have been abused for some time now. Do you have any tips how to increase that audience? I see different strategies in practice.
This type of twitter user uses twitter solely for trying to lure people to their website by posting links to their blogposts.
Thanks Enamul :-) Yes I agree that that's another great use for Hashtags. Twitter is a great place to grow your business, but things move very quickly on the platform.. Create one. Not sure where to start? Twitter can be a powerful tool to advance your business’s reach. Some businesses tweet a special offer code or secret word that customers can mention to get a discount when they visit either in person or online. This section might help out your business but don’t count on it to be your only tactic. Questions that require a one or two word answer are generally your best bet.
Not only will this boost staff morale, but it will also attract potential customers, employees, and customers.
If you don't want to be overwhelmed in your Twitter feed, use lists, so that you can focus on just the Tweets of people you're especially interested in.
Tweeting has always been quite a difficult topic for me. Tweet a Twitter Poll . Although, make sure these tweets are relevant to your business. Answer their questions and provide them with content they find useful, and … If not yet, check out this twitter profile setup guide to help you get started. Thanks so much for this post. It got us wondering, besides us, what else have some of the world elite, nation’s biggest companies and most recognized brands said with their first tweet? A comprehensive list that everyone can use, whether it be for personal or for business. There is a new tool out called Twitter Cards that allows people to expand a tweet and to see the image, video, what-have-you. Read on for 21 things to tweet from a business or brand account. Include a link leading them directly to where they can lead a review. Use it people! Try to be funny though – it definitely helps.